About Us
It's Lava was born in autumn 2019 with the idea of creating the perfect accessory for everyday life. We understand fashion as a language of expression and a tool for empowerment and self-confidence. Therefore, a handbag ended up being the perfect product to achieve our mission: to accompany every woman in her daily life.
It all started with the idea of an all-rounder woman, a volcanic woman. Self-confident, active and with clear ideas. This is how we see all the girls who have an It's Lava in their wardrobe, being the representation of the volcanic lava itself.
Once the volcano erupts, the lava sweeps through wherever it goes without anything or anyone stopping it, that's why we are It's Lava. And if you're wondering, yes, all our bag names are names of volcanoes
new era
2025
The new melted collection has arrived. We reinterpreted our V and present the new melted buckle. A new era of it's lava is here.
collaborations and pop-ups
2024
This year we have met many of our challenges.
We collaborate with brands we admire, such as Clinique and Intimissimi. We also launched our first sunglasses with Mr. Boho. And we visited international cities like Paris and London.
lots of movement and rewards
2023
A lot of hard work, for which we see the reward.
We launched our first planners, collaborated with La Casa de las Carcasas, and held our first international pop-up in Amsterdam. We even won our first award, a Gen Z Award!
changes and growth
2022
This year started with many changes, Mariana left It's Lava and we expanded the team.
Summer arrived and we visited many Spanish cities with our #SummerOnTour.
We launched a new model, the Musa, without knowing it would become It's Lava's new best-seller.
we're all about color
2021
We launched three of our most iconic bags: Beru, Loa, and Ale.
In addition, our #SummerOfItslava campaign filled our summer with color like never before.
a challenging year
2020
This year we learned something that will always be part of it's lava: turning bad times into something positive.
In a time marked by the pandemic, we faced this situation by bringing out the best in ourselves.
For the first time, we built a team, and Mariana Díez Moliner became our designer.
the beginning
2019
In November 2019, after a lot of hard work and effort, we launched it's lava. Its founder, Sara Baceiredo, embarked on a journey without knowing the challenges and lessons she would have to face.
After a very positive reception, we knew that the best was yet to come.
artisanal manufacturing
From the very beginning, our goal has been to create quality and durable accessories. That's why our products are handmade in Spain, China, Guatemala, or Turkey.
own designs
Above all, we respect creativity and design, which is why all our bags and accessories are designed by our team in our Madrid office.
vegan materials
Without sacrificing quality or durability, our materials are vegan and cruelty-free. Additionally, we partner with suppliers who work with recycled materials or those derived from natural products, constantly striving to reduce our ecological footprint.